Founded on years of professional skincare, wellness and spa expertise
OUR STORY
START OF THE GLOW
2017
Our Co-founders Emma and Majid were fed-up with overpriced skincare and wanted to bring high-quality products to everyone.
PUTTING THE MASQUE IN VITAMASQUES
2018
We launched a line of hydrating sheet masks with ground breaking formulas that redefined what sheet masks could do. Within a short period, they became a cult classic!
MOVING INTO RETAIL
2020
We made our big breakthrough in the US market, stocking our face masks in all major retailers making our sheet masks accessible to everyone nationwide!
NEXT STEPS
2024
We upped our glow game by launching inclusive Korean skincare ultizing the ground breaking technology behind our best-selling masks—now infused into a suite of cleansers, serums, moisturizers, and more. The future looks bright, fresh, and glowy!
BIGGER & BETTER
2025+
Becoming a mainstay in the lip care category, and adding more skin care to our repertoire focused on our core mission of being affordable and premium for the every person. A full new range of treatments under $10 each.